Clinical Trial: Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages
Study Status: Completed
Recruit Status: Completed
Condition: COVID-19
Study Type: Interventional
Official Title: Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages
Brief Summary:
The goal of this randomized online experiment was to test the effectiveness of using various persuasive appeals (deontological moral frame, empathy, identifiable victim, goal proximity, and reciprocity) at improving intentions to adhere to prevention behaviors.Participants indicated their intentions to follow public health guidelines, saw one of six flyers featuring a persuasive appeal or no appeal, then rated their intentions a second time. Known correlates of attitudes toward public health measures were also…
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