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First received: January 10, 2023

Clinical Trial: Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages

Study Status: Completed

Recruit Status: Completed

Condition: COVID-19

Study Type: Interventional


Official Title: Improving Adherence to COVID-19 Prevention Behaviours: Test of Persuasive Messages

Brief Summary: The goal of this randomized online experiment was to test the effectiveness of using various persuasive appeals (deontological moral frame, empathy, identifiable victim, goal proximity, and reciprocity) at improving intentions to adhere to prevention behaviors.Participants indicated their intentions to follow public health guidelines, saw one of six flyers featuring a persuasive appeal or no appeal, then rated their intentions a second time. Known correlates of attitudes toward public health measures were also…

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