Clinical Trial: Effects of Characters on Parents' Perceptions of Breakfast Cereals
Study Status: Completed
Recruit Status: Completed
Condition: Obesity
Study Type: Interventional
Official Title: Effects of Characters on Parents' Perceptions of Breakfast Cereals
Brief Summary:
Purpose: To test how the presence of characters on breakfast cereals affects parents' perceptions and purchase intentions for their children.Participants: ~1,000 parents of children ages 2-12 Procedures: After completing a screener and reviewing a consent form, participants will complete two unrelated experimental studies. Participants will then move on to this study, where they will be randomized into conditions and view three breakfast cereal box images, with or without characters. They will then be asked a…
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